If you’re thinking about diving into Amazon selling or already have an online store, you’ve probably heard of Jungle Scout. It’s one of the most popular tools for finding winning products and tracking competition.
But with so many options out there, is it really worth the money? After testing it out, I can tell you that Jungle Scout has a lot to offer, but it’s not perfect for everyone.
In this review, I’ll break down the key features, pricing, and my personal experience to help you decide if it’s the right investment for your business. Let’s get into it!
What is Jungle Scout?
Jungle Scout is an all-in-one Amazon seller tool that helps entrepreneurs and businesses find profitable product opportunities, track competitor sales, and optimize their listings.
With features like keyword research, product tracking, and inventory management, it streamlines the Amazon FBA process from product research to launch.
Ideal for beginners and seasoned sellers alike, Jungle Scout provides data-driven insights and analytics, empowering users to make informed decisions and grow their Amazon business with confidence.
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Key Features of Jungle Scout
Jungle Scout contains all the features an Amazon seller needs to launch and grow their FBA business. Here are some features that make it the best Amazon research tool for sellers.
1. Opportunity Finder
Formerly known as Niche Hunter, the Opportunity Finder is one of the most powerful features of Jungle Scout. With its sharp parameters, you can uncover high-demand, low-competition niches with plenty of product opportunities.
However, beginners often get confused with so much data and parameters to set in while searching for a niche. So it is crucial to go through the expert video tutorials if you don’t want to waste hours on your own.
The Niche Score decides which niche is better according to your parameters. Green numbers typically show healthy LQS (listing quality score), which is ideal for sellers to go with.
2. Product Database
The Product Database is one of the core features of the Jungle Scout suite – mostly used for product research.
This feature also follows the same format as the Opportunity Score to unearth product opportunities from its 70 million product database.
Many private-label sellers neglect this tool, as they are about to launch their own products on Amazon. In reality, it can be extremely helpful for sellers to identify similar products and their information.
It will give you a great idea of price fluctuations and rankings over time.
3. Product Tracker
As the name says, the Product Tracker monitors sales and metrics of selected products and provides you with real-time reports.
You can either create a group of similar products and add multiple different products that are ranking on top. This will help you track your competitors’ strategies and changes made by them to stay on top.
The ability to download the reports as a CSV file makes it more convenient for sellers. You can download up to 100 CSV files every week, which is more than enough for even established sellers.
4. Keyword Scout
If you are doing keyword research, Keyword Scout is going to play a key role for you. With this tool, you can see what keywords shoppers actually use to find a specific product.
You can pick multiple ASINs, paste them in the search box, and select the marketplace to find those relevant keywords.
For example, I have picked a competitor’s ASIN to search their keywords with Keyword Scout. Here’s what it comes up with.
As you can see, the list shows the top keywords shoppers are using to find this product. Jungle Scout organizes these keywords in a manner so sellers can pick relevant keywords and phrases that are easy to rank.
The “Relevancy Score” is the key factor in choosing a keyword if you are a beginner. A higher score indicates how closely the phrase is related to your seed keywords. However, if you are
5. Listing Builder
Creating an optimized listing for Amazon is one of the most challenging tasks for sellers, especially for a beginner.
Luckily, the Listing Builder simplifies the process by guiding you in every step so you can create a well-optimized and SEO-friendly listing.
While creating a listing, you can see the listing quality score in the right section.
All you have to do is follow the instructions while listing creation. The green tick will determine how good your title, features, and descriptions are.
Once created, it will score your listing after comparing it with top competitors. An LQS score over 7 is good to launch in your preferred marketplace.
6. Inventory Manager
This feature is a boon for exiting sellers who are struggling to manage their inventory. The Inventory Manager tool forecasts future inventory levels using the sales data over time.
Basically, many sellers overstock/understock their inventory without measuring the market demand and trends. This costs them to show an “out of stock” label just because they don’t have enough inventory to sell. In other cases, sellers pay long-term FBA storage fees as they won’t be able to move their inventory within the given time.
The Inventory Manager’s powerful prediction algorithms eliminate these risks by predicting the right inventory levels for sellers based on demand, trend, and Buy Box sales.
7. Academy
The Jungle Scout Academy is a step-by-step training program for novice Amazon sellers. With a series of video tutorials and learning resources, the Academy provides actionable insights covering all the basics for launching and expanding an Amazon business.
You can access Academy Training with any Jungle Scout plan. But the Suite packages and Freedom Builder Bootcamp are specially designed for beginners who want to master the FBA business. With this package, you will get personal support and live training from Amazon experts.
How Accurate is Jungle Scout?
When I compared Jungle Scout with other top Amazon seller tools, it came on top with absolute accuracy. Basically, it has two accuracy levels:
1. Database Metrics: Some product details like pricing, dimensions, and fulfillment pulled from Amazon are 100% accurate. Jungle Scout updates these data hourly, so you get almost real-time and the latest catalog data.
2. Estimated Metrics: Some metrics, like sales estimates, opportunity scores, and demand forecasts, depend on Jungle Scout’s predictive algorithms. They use machine-learning models to consider over 50 parameters to reverse engineer projections.
Here is what I found out after comparing exact data from 5 seller accounts and data provided by Jungle Scout:
- Monthly sales estimates: 10-15% error
- Daily unit sales estimates: +/– 15-20%
- Overall Revenue: +/– 10%
Overall, Jungle Scout has an accuracy of 84%, higher than other top Amazon seller tools.
Manual estimation can take too much time, so you can safely rely on its data and predictions over other seller tools.
Advertising Unlike the features mentioned so far, Jungle Scout has only one advertising tool – Ads Analytics.
This tool evaluates the impact of your advertisements on sales and helps optimize your campaigns for optimal results. Ads Analytics offers an overview of your ad spend, ACoS, TACoS, the cost of goods sold, Amazon fees, and net profit.
Diving into these lets you quickly decide on improving your ads strategies for enhanced performance.
However, Jungle Scout doesn’t allow you to create and optimize PPC ads via its in-app tool unless you splash on the Cobalt Accelerator.
In contrast, Helium 10’s Adtomic offers PPC ad creation, optimization, management, and analytics from one dashboard.
Jungle Scout Pricing
Jungle Scout offers three subscription plans to cater to various Amazon sellers’ needs:
1. Starter Plan:
Priced at $49 per month or $348 annually, this plan is ideal for new sellers. It includes access to the browser extension, product and keyword research tools, and Jungle Scout Academy’s training tutorials. Users can track up to 50 products and access one month of historical data.
2. Growth Accelerator Plan:
At $79 per month or $588 annually, this plan suits growing businesses. It offers all Starter features plus advanced tools like Review Automation, Listing Grader, and Rank Tracker.
Users can track up to 150 products, access one year of historical keyword data, and add additional seats for team members.
3. Brand Owner + Competitive Intelligence Plan:
Designed for established brands, this plan costs $399 per month or $3,588 annually.
It includes all Growth Accelerator features, Competitive Intelligence tools, two years of historical keyword data, tracking for up to 2,000 products, and ten included seats.
Each plan offers a 7-day money-back guarantee, allowing users to try the service risk-free.
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The Final Verdict
Jungle Scout is a powerful tool for Amazon sellers, offering comprehensive features like product research, keyword tracking, and sales estimates.
It simplifies the process of finding profitable niches and optimizing listings. While it comes at a cost, its robust data and user-friendly interface make it worth the investment for serious sellers looking to scale their businesses.
If you’re committed to succeeding on Amazon, Jungle Scout can provide significant value and help streamline decision-making.
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FAQ’s
What is Jungle Scout used for?
Jungle Scout is an Amazon seller tool used for product research, keyword analysis, sales tracking, and competitor analysis, helping sellers make data-driven decisions.
Is Jungle Scout only for Amazon FBA sellers?
Yes, Jungle Scout is tailored for Amazon FBA and private label sellers to optimize their business operations on Amazon.
Does Jungle Scout offer a free trial?
Jungle Scout does not have a free trial, but they offer a 7-day money-back guarantee.
How accurate is Jungle Scout’s data?
Jungle Scout uses a proprietary algorithm for product and sales estimates, and its data is generally accurate, although exact numbers may vary.
How much does Jungle Scout cost?
Pricing starts at $49 per month, with different plans available to suit beginner to advanced seller needs.