When it comes to running a successful Amazon business, choosing the right software can make all the difference.
Two of the most popular tools out there are Helium 10 and Viral Launch. Both promise to help with everything from product research to keyword tracking, but which one is actually better for your needs?
In this comparison, we’ll dive into the key features of each platform, how they help you grow your business, and which might be a better fit for you depending on your goals.
Whether you’re a beginner or an experienced seller, we’ll help you decide which tool is worth your investment. Let’s explore Helium 10 vs Viral Launch and see which one stands out!
What Is Helium 10?
Helium 10 is a comprehensive Amazon seller tool created a little over three years ago.
Its founders, Manny Coats and Guillermo Puyol, designed it to help Amazon sellers conceptualize key metrics like profit estimates and seasonal trends. Sellers use these metrics to help them determine their products’ success rates.
Helium 10’s key features include an ASIN grabber, profitability calculator, PPC Ads management, index checker, inventory protector, and many more.
In its short existence, Helium 10 has made big strides. It has helped over 1 million Amazon sellers and generated more than $4 billion in monthly revenue.
Pros
- Caters to new and veteran sellers alike
- Excellent product research extension like X-Ray, Trendsetter, and Black Box
- Sophisticated research tools you can use to look up your competitors
- Advanced keyword aggregation capabilities
- Offers a free plan you can use indefinitely
- You’ll gain access to nearly two dozen tools to grow your Amazon business
- Has good management tools like the Refund Genie
Cons
- The free plan is quite limiting
- You only get multi-user access on the higher-level plans
- Customer support is limited to
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What Is Viral Launch?
Viral Launch has a bit more history behind it. It was founded by Casey Gauss, a leading e-commerce entrepreneur, in 2014.
Since its inception, it has been responsible for generating nearly $8 billion in Amazon sales. It has helped more than 10,000 brands grow and tracked more than 225,000,000 products.
Despite its large scale, Viral Launch remains easy to use and helps Amazon FBA businesses of all sizes.
Users often compare Viral Launch to tools like SpyFu and SEMrush. These two tools help users achieve higher rankings in the Google SERPs.
Viral Launch works in the same way, but its priority is to help you climb to the top in your specific niche on Amazon.
Amazon sellers use this tool for many reasons, including pinpointing new opportunities, staying ahead of competitors’ strategies, optimizing your product listings, and tracking your company’s progress.
Pros
- Superior customer support
- Has a well-designed, intuitive interface
- Has a solid AI system that gathers and interprets data for you
- Comes with a Google Chrome extension for greater ease of use
- Has an extensive suite of tools to drive up your sales
- Lets you easily find relevant keywords that’ll attract buyers
Cons
- Comes with a steep learning curve
- A bit pricier than Helium 10 (for the lowest-level plan)
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Features Comparison: Helium 10 vs Viral Launch
When evaluating Helium 10 and Viral Launch, two prominent tools for Amazon sellers, it’s essential to compare their features to determine which aligns best with your business needs.
1. Product Research:
- Helium 10: Offers tools like Black Box for in-depth product research, allowing users to filter products based on various criteria such as sales estimates, reviews, and prices. The Xray Chrome extension provides real-time data on product performance directly from Amazon’s website.
- Viral Launch: Features Product Discovery, enabling users to identify high-potential products by analyzing market trends and competition. The Market Intelligence tool offers detailed insights into market dynamics and competitor performance.
2. Keyword Research:
- Helium 10: Utilizes tools like Cerebro for reverse ASIN lookup, helping users discover high-ranking keywords used by competitors. Magnet assists in generating relevant keyword suggestions to optimize listings.
- Viral Launch: Provides a Keyword Research tool that delivers accurate search volume data and historical trends, aiding in the identification of high-converting keywords.
3. Listing Optimization:
- Helium 10: Includes Scribbles for optimizing product listings by ensuring the inclusion of relevant keywords. The Index Checker verifies if listings are indexed for specific keywords, enhancing visibility.
- Viral Launch: Offers Listing Builder, which provides tailored suggestions to enhance listing relevance and performance, aiming to improve conversion rates.
4. PPC Management:
- Helium 10: Features ADS, a PPC management tool that allows users to analyze advertising performance and discover additional keywords, though it lacks full automation capabilities.
- Viral Launch: Provides Kinetic PPC, a comprehensive tool that enables users to create customized rules for ad campaigns, automate bid adjustments, and prioritize high-converting keywords, offering a higher degree of automation.
5. Inventory Management:
- Helium 10: Offers detailed inventory management features, including stock level monitoring, demand forecasting, and streamlined replenishment processes to prevent stock-outs and over-ordering.
- Viral Launch: Focuses on market intelligence to inform sourcing decisions but lacks a comprehensive inventory management system.
6. Customer Support:
- Helium 10: Provides 24/7 customer support through email and chat, along with a knowledge base and training videos.
- Viral Launch: Offers email support and a knowledge base but does not have live chat or phone support.
In summary, both Helium 10 and Viral Launch offer robust features tailored to Amazon sellers.
Helium 10 provides a more comprehensive suite of tools, including advanced inventory management and extensive keyword research capabilities.
Viral Launch excels in PPC automation and offers a user-friendly interface for listing optimization. Your choice between the two should align with your specific business requirements and budget considerations.
Pricing Plans: Helium 10 vs Viral Launch
Helium 10
Helium 10 offers a range of pricing plans tailored to different business needs:
- Free Plan: Provides limited access to essential tools, suitable for those exploring Helium 10’s capabilities.
- Starter Plan: Priced at $39 per month (or $29/month when billed annually), this plan includes core features with certain usage limits, ideal for beginners.
- Platinum Plan: At $99 per month (or $79/month annually), it offers expanded access to tools and higher usage limits, catering to growing businesses.
- Diamond Plan: For $249 per month (or $229/month annually), this plan provides comprehensive features with minimal restrictions, suitable for established sellers.
- Elite Plan: Priced at $399 per month, it includes all Diamond features plus exclusive benefits like in-person workshops and advanced training, designed for high-level sellers.
Each plan offers a suite of tools for product research, keyword research, listing optimization, and more, with varying usage limits and features.
Opting for annual billing can result in significant savings. For detailed information and to choose the plan that best fits your business needs, visit Helium 10’s official pricing page.
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Viral Launch
- Essentials Plan: $69 per month (or $690/year). Ideal for product research, including features like Product Discovery and Market Intelligence.
- Pro Plan: $99 per month (or $990/year). Encompasses all Essentials features plus Keyword Research, Competitor Intelligence, and Listing Builder.
- Pro Plus Ads Plan: $199 per month (or $1,990/year). Includes all Pro features along with Kinetic PPC for advanced advertising capabilities.
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Key Considerations
- Feature Set: Helium 10 offers a broader range of tools, including inventory management and advanced analytics, which may justify the higher price points for some users.
- Advertising Tools: Viral Launch’s Pro Plus Ads Plan provides robust PPC automation through Kinetic PPC, which could be advantageous for sellers focusing heavily on advertising.
- Budget: For those seeking a lower-cost entry point, Helium 10’s Starter Plan at $39/month offers essential tools at a more affordable rate compared to Viral Launch’s Essentials Plan at $69/month.
Ultimately, the choice between Helium 10 and Viral Launch should be based on the specific tools and features that align with your business objectives and budget considerations.
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The Final Verdict
Helium 10 outshines Viral Launch with its comprehensive suite of tools and features designed for Amazon sellers.
Offering advanced keyword research, product tracking, and market intelligence, it provides a more robust solution for scaling businesses.
The addition of tools like Scribbles, Index Checker, and the Profits Dashboard gives sellers an edge in optimizing listings and monitoring profitability.
While Viral Launch excels in product research, Helium 10’s all-in-one platform delivers superior value, making it the better choice overall.
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FAQ’s
Which platform is better for beginners?
Helium 10’s Starter Plan ($39/month) is more affordable and beginner-friendly, offering essential tools with user-friendly interfaces.
Does Viral Launch have PPC management?
Yes, Viral Launch offers Kinetic PPC, a robust PPC management tool with automation capabilities, suitable for advanced advertising campaigns.
Which platform is better for advanced sellers?
Helium 10 is better for advanced sellers needing an all-in-one platform with inventory management and analytics. Viral Launch is ideal for sellers focused on advertising and competitor tracking.
What are the pricing differences?
- Helium 10: Plans range from $39/month to $399/month, depending on features.
- Viral Launch: Plans start at $69/month, with advanced PPC features in higher tiers.
Does Helium 10 have a free plan?
Yes, Helium 10 offers a free plan with limited access to basic tools, perfect for exploring the platform.
Does Viral Launch offer keyword research tools?
Yes, Viral Launch has a Keyword Research tool that provides search volume data, keyword trends, and historical insights.