Is Sender the cheapest email marketing software out there? For many small businesses and startups, it certainly looks like a top contender. With its free plan and affordable paid options, Sender stands out as one of the most budget-friendly tools for email marketing.
The free plan lets you send up to 15,000 emails per month to 2,500 subscribers, which is pretty generous compared to other platforms. Even its paid plans are competitively priced, offering features like automation, advanced analytics, and a drag-and-drop email editor without breaking the bank.
However, while Sender’s pricing is hard to beat, it’s important to weigh the value of its features against your business needs. In this review, we’ll explore if it’s truly the most cost-effective solution for your email marketing campaigns.
What is Sender?
Sender is an email marketing platform designed to help businesses create and send engaging email campaigns with ease.
It offers a user-friendly interface, customizable templates, and tools for managing subscribers, automation, and analytics.
Sender is known for its affordability and robust features like drag-and-drop email editing, A/B testing, and integration with popular e-commerce platforms. It provides advanced segmentation and real-time reporting to optimize campaigns.
Ideal for beginners and professionals, Sender enables effective communication and audience growth without technical expertise.
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Key Features: Sender
Sender is an affordable email marketing platform for startups, small businesses, and eCommerce stores.
Here’s a rundown of the key features:
1. Drag and Drop Email Builder
One of the standout features of Sender is its drag and drop email builder.
It helps you create beautiful and professional email designs without the need for coding or design knowledge.
The builder is very intuitive—you can add text, images, buttons, and more by simply dragging elements into place.
You can also design emails on-the-go as Sender’s platform is mobile-friendly. You’re not tied to your desktop to craft the perfect message!
This flexibility is particularly useful for busy marketers who want to quickly create campaigns from anywhere.
2. Responsive Templates
Email design matters, but not everyone is a professional designer. That’s why Sender’s collection of templates is so valuable.
The templates are fully responsive and automatically adjust so they look perfect on any screen.
Sender has pre-designed templates for various types of campaigns, from newsletters to promotional offers.
The beauty of using these templates is that they’re fully customizable. You can tweak colors, fonts, and layouts to match your brand’s identity.
As they’re responsive, you never have to worry about how they’ll look on different devices.
3. Readymade Automated Workflows
Email automation can be a game-changer when it comes to scaling your marketing efforts. With Sender, automation doesn’t just come as an afterthought—it’s baked into the platform.
Unlimited automation is even part of the free plan, making it accessible for everyone.
Sender offers readymade automated workflows that save time and effort.
There are three core workflows:
- Welcome: Automatically greet new subscribers and introduce your brand.
- Abandoned cart: Remind shoppers to complete their purchase if they’ve left items in their cart.
- Thank you: Send follow-up emails to customers after they’ve made a purchase.
Workflows come with email templates for each stage, so you don’t have to start from scratch.
This is a huge plus, especially if you don’t have time or any experience setting up complex email sequences.
The fact that this functionality is included in the free plan makes Sender stand out among its competitors, many of which reserve these features for paid users.
4. Lead Capture and Audience Segmentation
Growing and managing your audience is key to a successful email marketing strategy, and Sender makes this easy with lead capture tools.
You can quickly set up popups to capture leads directly on your website.
Popups are fully customizable, allowing you to match them to your website’s design and set them to trigger based on user behavior, like exit intent or time spent on a page.
With the spin-to-win wheel form, you can create an engaging lead capture experience that motivates visitors to sign up for your offers.
Once you’ve captured leads, the next step is targeting the right message to the right people.
That’s where audience segmentation comes in. Sender allows you to segment your audience based on various factors like demographics, past behaviors, or even specific interactions with previous emails.
This ensures you’re sending relevant content to each group, making your campaigns more effective.
5. Campaign Performance Analytics
One of the most powerful tools Sender offers is its live reporting feature, which allows you to track the success of your campaigns in real time.
You’ll have access to key metrics such as open rates, click-through rates, and conversions, so you can see exactly how well your emails perform.
6. Ease of Use
When it comes to simplicity, Sender is in a class of its own. The platform’s intuitive user interface is designed with beginners in mind.
From setting up your first campaign to exploring advanced features like automation, Sender makes it easy to navigate every step of the process.
The drag and drop builder is extremely user-friendly, and the platform is well-organized.
You won’t have to dig through layers of menus to find what you need, and if you ever get stuck, Sender’s exceptional customer service is always there to help.
Beginners will appreciate the lack of a steep learning curve, while more experienced users will enjoy the platform’s flexibility and range of advanced features.
You can go from signing up to sending your first email in minutes, making it a perfect solution for small businesses, startups, and busy marketers.
7. SMS Marketing Campaigns
In addition to its powerful email marketing features, Sender offers robust SMS marketing capabilities that allow you to reach customers through their phones.
With SMS automation, you can set up campaigns triggered by specific customer behaviors, ensuring timely and relevant communication.
Whether you’re sending promotions, reminders, or transactional messages, the SMS tool integrates seamlessly with your email campaigns.
This omnichannel approach helps boost engagement and conversions by delivering the right message on the right platform at the right time.
Pricing & Plans: Sender
Sender offers a range of pricing plans to accommodate various business needs:
1. Free Forever Plan:
- Subscribers: Up to 2,500
- Emails per Month: Up to 15,000
- Features: Access to all features, including email automation, with Sender branding on emails.
2. Standard Plan:
- Subscribers: Scales with your needs
- Emails per Month: Up to 30,000
- Features: Includes all Free plan features, plus SMS and MMS messaging, multi-user access, and removal of Sender branding.
- Pricing: Starts at $8.33 per month when billed annually.
3. Professional Plan:
- Subscribers: Scales with your needs
- Emails per Month: Up to 60,000
- Features: Includes all Standard plan features, plus free SMS & MMS credits, animated countdown timers, advanced automation, and a dedicated IP address.
- Pricing: Starts at $16.67 per month when billed annually.
4. Enterprise Plan:
- Subscribers and Emails: Customized for large organizations
- Features: Includes all Professional plan features, plus unlimited emails, a dedicated success manager, advanced user permissions, service level agreement, activity logs for auditing, SSO (SAML v2), and phone support.
- Pricing: Custom pricing; contact Sender for details.
5. Pay As You Go:
- Email Credits: Purchase as needed
- Features: Ideal for occasional senders; includes all Standard plan features.
- Pricing: Starts at $29 for 5,000 email credits.
For the most accurate and up-to-date pricing information, please visit Sender’s official pricing page.
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Customer Support: Sender
Sender offers comprehensive customer support to assist users with their email marketing needs. Support is available through various channels, including email and live chat, ensuring timely assistance.
For users on the Enterprise Plan, Sender provides a dedicated success manager and phone support to address specific requirements.
Additionally, Sender’s website features a knowledge base with articles and tutorials to help users navigate the platform effectively.
For personalized support, users can contact Sender directly through the contact options provided on their website.
The Final Thought
Sender offers one of the most affordable email marketing solutions, with a generous free plan supporting up to 2,500 subscribers and 15,000 emails per month.
It provides essential features like drag-and-drop email builders, automation, and segmentation at a competitive price.
While it lacks some advanced analytics and complex automation options compared to higher-end platforms, Sender remains a great choice for small businesses seeking a cost-effective, easy-to-use email marketing tool without breaking the bank.
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FAQ’s
Does Sender offer customer support?
Yes, Sender provides customer support through email and live chat. Enterprise Plan users receive additional benefits like a dedicated success manager and phone support.
Is there a free trial available?
Sender offers a Free Forever Plan, allowing users to explore the platform’s features without any time limitations.
How does Sender ensure email deliverability?
Sender employs best practices such as domain authentication, IP reputation management, and compliance with anti-spam regulations to maximize email deliverability.
Can I import my existing subscriber list into Sender?
Yes, you can import your subscriber list into Sender using supported file formats like CSV.
Does Sender support SMS marketing?
Yes, starting from the Standard Plan, Sender includes SMS and MMS messaging capabilities.
What integrations are available with Sender?
Sender integrates with various platforms, including popular e-commerce solutions and CRM systems, to streamline your marketing efforts.