When comparing GoHighLevel and Keap (formerly Infusionsoft), it’s clear that both offer powerful features, but they cater to different types of users. If you’re stuck deciding which one is right for you, here’s a breakdown:
GoHighLevel is a robust, all-in-one platform, especially popular among agencies and marketers. It integrates everything from CRM and email marketing to landing pages and SMS campaigns.
One of its standout features is the ability to manage multiple client accounts from a single dashboard, making it ideal for those who need to run marketing campaigns for several businesses at once.
Keap (Infusionsoft) is more focused on small businesses and solopreneurs. It’s a CRM that helps automate customer relationship management, sales processes, and marketing.
With its user-friendly interface and features like invoicing and payment processing, Keap simplifies business operations, though it’s not as packed with all-in-one marketing tools like GoHighLevel.
Ultimately, GoHighLevel is great if you’re running an agency or need all-in-one capabilities, while Keap is perfect for small businesses that need powerful CRM features with a focus on simplicity.
What is GoHighLevel?
GoHighLevel is an all-in-one marketing and customer relationship management (CRM) platform designed to streamline business operations by integrating various tools into a single system.
It offers features such as sales funnel creation, email and SMS marketing, appointment scheduling, and comprehensive CRM capabilities, eliminating the need for multiple separate applications.
The platform is particularly beneficial for marketing agencies and professionals, providing functionalities like lead generation, nurturing, and pipeline management.
Its automation capabilities allow users to set up workflows that trigger specific actions based on customer behaviors, enhancing efficiency and engagement.
GoHighLevel also supports white-labeling, enabling agencies to rebrand the platform and offer it as their own service to clients.
This feature, combined with its scalability, makes it a versatile solution for businesses aiming to consolidate their marketing and CRM efforts.
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What is Keap (Infusionsoft)?
Keap, formerly known as Infusionsoft, is a private company that offers an email marketing and sales platform for small businesses, including products to manage customers, customer relationship management (CRM), marketing, and e-commerce.
In January 2019, Infusionsoft rebranded to Keap to better reflect its mission of simplifying growth for small businesses.
Keap’s platform integrates CRM, marketing automation, and e-commerce functionalities, enabling small businesses to streamline their sales and marketing processes, enhance customer relationships, and drive growth.
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Features Comparison: GoHighLevel vs Keap (Infusionsoft)
GoHighLevel and Keap (formerly Infusionsoft) are comprehensive platforms designed to streamline business operations through CRM, marketing automation, and sales tools. Here’s a detailed comparison of their key features:
1. Customer Relationship Management (CRM):
- GoHighLevel: Offers a robust CRM with contact management, pipeline tracking, and detailed client dashboards.
- Keap: Provides advanced contact management, including tagging, segmentation, and lead scoring to prioritize prospects.
2. Marketing Automation:
- GoHighLevel: Features advanced automation for email, SMS, and voicemail campaigns, along with workflow builders for complex sequences.
- Keap: Offers user-friendly automation for email campaigns, lead nurturing, and task management, with a visual builder for workflow creation.
3. Email and SMS Marketing:
- GoHighLevel: Supports both email and SMS marketing, allowing for personalized campaigns and two-way communication.
- Keap: Primarily focuses on email marketing with customizable templates and automation; SMS marketing is available but may require additional setup.
4. Sales Funnel and Landing Page Builders:
- GoHighLevel: Includes a funnel builder with pre-designed templates and a drag-and-drop editor for creating landing pages and sales funnels.
- Keap: Provides a landing page builder with customizable templates, though its funnel-building capabilities are less extensive.
5. Appointment Scheduling:
- GoHighLevel: Integrates appointment scheduling with automated reminders and calendar syncing.
- Keap: Offers appointment scheduling with customizable booking links and automated reminders.
6. E-commerce and Payment Processing:
- GoHighLevel: Supports invoicing and payment collection through integrations with payment gateways.
- Keap: Features built-in e-commerce tools, including invoicing, payment processing, and shopping cart integration.
7. Reporting and Analytics:
- GoHighLevel: Provides comprehensive reporting on campaigns, sales pipelines, and customer interactions.
- Keap: Offers analytics on email campaigns, sales performance, and customer engagement.
8. Target Audience:
- GoHighLevel: Tailored for digital marketing agencies, consultants, and businesses seeking an all-in-one marketing solution.
- Keap: Designed for small to medium-sized businesses focusing on CRM and marketing automation.
In summary, both platforms offer robust features, with GoHighLevel excelling in comprehensive marketing tools and agency-focused functionalities, while Keap provides strong CRM and e-commerce capabilities suitable for small businesses.
Pricing Comparison: GoHighLevel vs Keap (Infusionsoft)
When comparing the pricing structures of GoHighLevel and Keap (formerly Infusionsoft), it’s essential to consider the features and scalability each platform offers to determine the best fit for your business needs.
GoHighLevel Pricing
GoHighLevel provides three main pricing tiers:
1. Starter Plan:
Priced at $97 per month, this plan includes essential features such as CRM, website and funnel builders, email and SMS marketing, and up to three sub-accounts.
2. Unlimited Plan:
At $297 per month, this plan offers all Starter features plus unlimited sub-accounts, API access, and a branded desktop app.
3. SaaS Pro Plan:
For $497 per month, this plan encompasses all Unlimited features along with SaaS mode, enabling users to resell GoHighLevel as their own software, and includes advanced API access.
GoHighLevel also offers a 14-day free trial for users to explore the platform’s capabilities.
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Keap Pricing
Keap’s pricing is structured based on the number of contacts and users, with three primary plans:
1. Pro Plan:
Starting at $159 per month, this plan includes CRM, marketing automation, sales pipeline, and email marketing for up to 1,500 contacts and two users. Additional users cost $29 each per month.
2. Max Plan:
Beginning at $229 per month, it offers all Pro features plus lead scoring, advanced reporting, and e-commerce capabilities for up to 2,500 contacts and three users. Additional users are $29 each per month.
3. Max Classic Plan:
This legacy plan includes all Max features with additional advanced marketing tools. Pricing details are available upon request.
Keap provides a 14-day free trial for new users to assess the platform.
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Key Considerations:
- Scalability: GoHighLevel’s Unlimited and SaaS Pro plans offer scalability with unlimited sub-accounts, making them suitable for agencies managing multiple clients.
- Pricing Flexibility: Keap’s pricing varies based on the number of contacts and users, allowing businesses to select a plan that aligns with their current size and scale as they grow.
- Feature Set: Both platforms provide robust CRM and marketing automation tools. GoHighLevel emphasizes an all-in-one solution with additional features like funnel building and white-label options, while Keap focuses on CRM, email marketing, and e-commerce functionalities.
In summary, GoHighLevel offers a straightforward pricing model with plans that cater to businesses seeking comprehensive marketing solutions and scalability.
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Pros & Cons: GoHighLevel vs Keap (Infusionsoft)
When evaluating GoHighLevel and Keap (formerly Infusionsoft), it’s essential to consider their respective advantages and disadvantages to determine which platform aligns best with your business needs.
GoHighLevel
Pros:
- Comprehensive All-in-One Platform: GoHighLevel consolidates various marketing tools, including CRM, email and SMS marketing, funnel building, and appointment scheduling, into a single platform, reducing the need for multiple subscriptions.
- Agency-Focused Features: Designed with marketing agencies in mind, it offers white-label capabilities, allowing agencies to rebrand the platform and provide tailored services to clients.
- Cost-Effective Pricing: Offers competitive pricing, especially for agencies managing multiple clients, with plans that include unlimited sub-accounts.
- Robust Automation: Provides advanced automation workflows for multi-channel campaigns, enhancing efficiency in marketing efforts.
Cons:
- Steeper Learning Curve: Due to its extensive feature set, new users may experience a learning curve when navigating and fully utilizing the platform.
- Evolving Platform: As a relatively newer platform, some features are still being refined, and users might encounter occasional bugs or require workarounds.
Keap (Infusionsoft)
Pros:
- Established CRM and Marketing Automation: With years in the industry, Keap offers a mature and reliable CRM system combined with robust marketing automation capabilities.
- User-Friendly Interface: Designed for small businesses, Keap provides an intuitive interface that simplifies contact management and campaign creation.
- Strong E-commerce Features: Includes built-in e-commerce tools such as invoicing, payment processing, and shopping cart integration, beneficial for businesses selling products or services online.
- Extensive Integrations: Offers a wide range of integrations with third-party applications, enhancing its versatility and adaptability to various business needs.
Cons:
- Higher Pricing: Keap’s pricing can be on the higher side, especially as the number of contacts and users increases, which may be a consideration for budget-conscious businesses.
- Limited Multi-Channel Marketing: Primarily focuses on email marketing, with less emphasis on SMS and other channels, potentially limiting outreach strategies.
- Complexity in Advanced Features: While user-friendly for basic tasks, setting up advanced automation sequences can be complex and may require additional training or support.
In summary, GoHighLevel is well-suited for agencies and businesses seeking an all-encompassing platform with strong automation and multi-channel marketing capabilities.
The Final Thought
GoHighLevel and Keap are both popular CRM and marketing automation platforms, but GoHighLevel stands out for its comprehensive, all-in-one approach.
Offering features like funnels, email/SMS marketing, landing pages, and automation at a lower cost, GoHighLevel is tailored for agencies and growing businesses.
Unlike Keap, which can be more limited and expensive for smaller businesses, GoHighLevel provides greater flexibility, scalability, and integration options, making it the better choice for businesses seeking a cost-effective, customizable solution for marketing and client management.
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FAQ’s
What is GoHighLevel?
GoHighLevel is an all-in-one marketing and CRM platform designed for agencies, offering tools like email, SMS marketing, funnels, and automation.
What is Keap?
Keap (formerly Infusionsoft) is a CRM and marketing automation platform focused on helping small businesses streamline sales, marketing, and client management.
Which is better for agencies?
GoHighLevel is tailored for agencies with tools like client management, multi-account handling, and customizable automation.
Which is better for small businesses?
Keap is more suited for small businesses looking for robust CRM features and simpler marketing automation.
Pricing difference?
GoHighLevel starts at $97/month, with a free trial. Keap’s pricing starts higher, around $179/month for basic plans.
Does GoHighLevel offer automation?
Yes, GoHighLevel offers comprehensive workflow automations, including email, SMS, and call reminders.