When I was prepping for the GRE, I kept hearing two names: Kaplan Test Prep and Target Test Prep. I wanted something that matched my learning style but also delivered real results. Kaplan seemed like the obvious choice—it’s been around forever, and their in-person options were tempting. But then I discovered Target Test Prep. It felt more modern and focused, especially for those who prefer studying online at their own pace.
If you’re stuck choosing between the two, I get it. In this comparison of Kaplan Test Prep vs. Target Test Prep, I’ll break down what each course offers, how they teach, and who they’re best for. Whether you want structure or flexibility, this should help you make the right decision.
Kaplan Test Prep
Kaplan has been a trusted name in test prep for over 80 years. They offer courses for almost every major exam, including the SAT, ACT, GRE, GMAT, LSAT, MCAT, and NCLEX. Kaplan’s courses come in various formats: live online classes, self-paced learning, private tutoring, and in-person options in select cities.
Kaplan is known for:
- Comprehensive content
- Tons of practice questions and tests
- High-quality video lessons
- Strong instructor-led support
- A polished online platform and mobile app
They’ve helped millions of students achieve their target scores.
Target Test Prep (TTP)
Target Test Prep is a newer player, focusing mainly on the GMAT, GRE, and more recently, the SAT. It’s known for its deep-dive, topic-by-topic approach to math-heavy exams. TTP doesn’t offer in-person classes or live lectures. It’s a fully self-paced, online-only program.
TTP is known for:
- Intense math prep
- Extremely detailed step-by-step lessons
- A logical, linear curriculum structure
- Affordable pricing compared to competitors
Target Test Prep built its brand on helping students who struggle with quant sections, and it shows. While it’s great for some, it’s not for everyone.
Key Features Comparison
1. Platform Design & Usability
- Kaplan: A clean, modern interface with easy navigation, customizable study schedules, and performance tracking.
- Target Test Prep: A minimalist design with a highly linear structure, and limited interactivity.
Why Kaplan Wins: Kaplan’s platform is user-friendly and optimized for various devices, offering a premium experience. TTP’s platform feels more like a well-organized spreadsheet.
2. Course Structure & Flexibility
- Kaplan: Offers live online classes, self-paced programs, bootcamps, and private tutoring. You can create a personalized study plan and jump between topics.
- Target Test Prep: Entirely self-paced with a linear progression, focused mostly on math.
Why Kaplan Wins: Kaplan supports a variety of learning styles, while TTP only offers a linear, self-paced option.
3. Content Quality (Quant + Verbal)
- Kaplan: Balanced content across quant, verbal, writing, and logic. High-quality video lessons and practice questions updated regularly.
- Target Test Prep: Excellent content for quant, but lacks depth in verbal and writing sections.
Why Kaplan Wins: Kaplan offers more comprehensive coverage, while TTP focuses mostly on quant.
4. Live Classes & Instructor Access
- Kaplan: Real-time classes, office hours, and tutoring with certified instructors.
- Target Test Prep: No live instruction or tutoring, only email support and paid strategy sessions.
Why Kaplan Wins: Kaplan provides live interaction with experts, helping with motivation and accountability.
5. Practice Questions & Tests
- Kaplan: Thousands of official-style questions and full-length practice tests.
- Target Test Prep: Robust quant question banks but no full-length practice exams.
Why Kaplan Wins: Kaplan offers a more realistic test-day experience with access to official materials.
6. Test-Taking Strategies & Analytics
- Kaplan: Includes lessons on time management, pacing, and test anxiety. Personalized performance analytics.
- Target Test Prep: Focuses mostly on content mastery, with less emphasis on test strategies.
Why Kaplan Wins: Kaplan helps you prepare both academically and mentally for test day.
7. Support & Community
- Kaplan: 24/7 tech and content support, online communities, and private tutoring options.
- Target Test Prep: Limited email support with no live chat or community forums.
Why Kaplan Wins: Kaplan offers a more comprehensive support system.
8. Mobile Access
- Kaplan: Full-featured mobile app for studying on the go.
- Target Test Prep: No mobile app, and web access isn’t optimized for mobile devices.
Why Kaplan Wins: Kaplan offers the flexibility to study anywhere with its mobile app.
9. Pricing & Guarantees
- Kaplan: Prices range from $399 to $2,499, depending on the program. It includes live instruction, official materials, and a score improvement guarantee.
- Target Test Prep: Starts at $149/month, with a money-back guarantee under specific conditions, but no live help.
Why Kaplan Wins: Kaplan offers more value for your investment with live classes, official materials, and personalized support.
10. Overall Value & Reputation
- Kaplan: Trusted by millions of students, with a long-standing reputation for success.
- Target Test Prep: Well-respected in GMAT and GRE quant prep but not as established in other exams.
Why Kaplan Wins: Kaplan offers a comprehensive, well-rounded prep experience that has earned it a solid reputation over decades.
Final Summary: Why Kaplan Wins in Every Aspect
| Feature | Kaplan ✅ | Target Test Prep ❌ |
|---|---|---|
| Platform Usability | ✅ | ❌ |
| Course Flexibility | ✅ | ❌ |
| Verbal + Quant Coverage | ✅ | ❌ (quant-only edge) |
| Live Classes | ✅ | ❌ |
| Full-Length Practice Tests | ✅ | ❌ |
| Realistic Test Experience | ✅ | ❌ |
| Strategy & Mindset Training | ✅ | ❌ |
| Instructor Access | ✅ | ❌ |
| Mobile Learning | ✅ | ❌ |
| All-Subject Support | ✅ | ❌ |
| Community & Tutoring | ✅ | ❌ |
| Proven Track Record | ✅ | ❌ |
Bottom Line: Kaplan is the better choice if you want a complete prep experience. With a full range of resources, live instruction, and a proven track record, Kaplan wins hands down. Target Test Prep is great if you want to focus solely on math, but it’s not a comprehensive solution for most students.
Pros & Cons: Kaplan Test Prep vs. Target Test Prep
Kaplan Test Prep
Pros:
- Comprehensive coverage for multiple exams (SAT, ACT, GRE, GMAT, LSAT, MCAT, etc.)
- Live instruction options (classes, tutoring, bootcamps)
- High-quality practice materials
- Personalized feedback and study plans
- Mobile app for on-the-go learning
- Score improvement guarantee
- Trusted reputation (80+ years)
Cons:
- Expensive compared to other providers
- Large volume of materials may feel overwhelming
Target Test Prep (TTP)
Pros:
- Excellent for quant prep (GMAT/GRE math)
- Affordable monthly subscription
- Structured learning path for tracking progress
- Detailed explanations and strong analytics
Cons:
- Quant-focused only; lacks verbal and writing sections
- No live instruction or tutoring
- No mobile app or offline access
- No full-length practice exams
Pricing Comparison
Kaplan Test Prep
- Self-Paced: From $399
- Live Classes: From $899
- Private Tutoring: $1,500 to $3,000+
- Bootcamps: $1,199 to $2,499
- Money-Back Guarantee: Available for score improvement
Target Test Prep
- Monthly Subscription: $149/month
- No live classes or tutoring
- Money-Back Guarantee: Available under specific conditions
Why Kaplan Wins in Pricing:
Kaplan stands out in pricing over Target Test Prep because it offers a broader range of affordable options and bundled packages. Kaplan provides various plans, including live online classes, on-demand learning, and tutoring, making it accessible for different budgets.
They also often offer discounts, financing options, and access to valuable resources like question banks, full-length practice tests, and expert instruction—all without hidden fees.
On the other hand, Target Test Prep, while focused and effective, relies on a monthly subscription model, which can become expensive over time, especially for those studying at a slower pace.
Kaplan’s clear pricing structure, flexible options, and all-encompassing content make it a more cost-effective choice for many standardized test takers.
Final Verdict: Why Kaplan Wins Overall
Kaplan offers more value, more support, and more results. Whether you’re preparing for the GRE, GMAT, MCAT, or SAT, Kaplan provides an all-in-one solution, including live instruction, practice tests, and expert support.
Target Test Prep is fantastic for boosting your math score, but it’s not a complete prep solution for most students.
In short, if you want comprehensive prep that adapts to your needs and maximizes your chances, Kaplan is the smarter investment.
FAQ’s
Which test prep offers more course variety?
Kaplan wins with a broader selection across GMAT, GRE, MCAT, LSAT, SAT, and more.
Who provides more live instruction options?
Kaplan leads with robust live classes, tutoring, and flexible schedules.
Which platform has a longer track record?
Kaplan’s decades-long legacy and proven success stories give it the edge.
Who offers better bundled resources (books, videos, practice tests)?
Kaplan delivers a more comprehensive all-in-one package.
Which test prep is better for different learning styles?
Kaplan’s adaptive tech and varied formats cater to visual, auditory, and kinesthetic learners alike.