When it comes to building landing pages that convert, both Unbounce and Instapage are top contenders. But which one is better for you? Well, it depends on your needs.
If you’re looking for an easy-to-use platform with tons of templates and advanced features, Unbounce might be the way to go. It’s great for marketers who want to create high-performing landing pages quickly.
On the other hand, Instapage shines when it comes to collaboration and A/B testing. It’s perfect for teams working together to optimize landing pages and increase conversions.
In this comparison, I’ll break down the key features of both to help you decide which one fits your business best. Let’s dive in!
Unbounce
Unbounce is known for its flexibility and customization options. It’s ideal for marketers who want a mix of ease and control—offering a drag-and-drop editor, lots of templates, and detailed A/B testing.
Unbounce also has smart traffic features that help boost conversions by automatically directing visitors to the highest-performing page variation.
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Instapage
Instapage shines with its collaboration tools and an impressive visual editor. It’s built for teams working together on complex campaigns, featuring easy-to-use, detailed customization options.
Instapage also offers heatmaps and AdMap, which make it easier to see visitor behavior and align ads with landing pages for better results.
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Major Differences Between Unbounce And Instapage
Unbounce and Instapage are both prominent landing page builders, each offering unique features tailored to different marketing needs. Here’s a comparison highlighting their major differences:
1. Customization and Flexibility:
- Unbounce: Offers extensive customization options, allowing users to build landing pages, pop-ups, and sticky bars with a high degree of flexibility. Its drag-and-drop editor supports advanced design elements, catering to users who require detailed control over their page layouts.
- Instapage: Provides a user-friendly interface with predefined templates, enabling quick deployment of landing pages. While customization is available, it is more streamlined, focusing on ease of use over extensive design flexibility.
2. Analytics and Reporting:
- Unbounce: Provides basic native reporting functionalities, offering essential insights into landing page performance.
- Instapage: Offers advanced analytics, including heatmaps, which visualize user interactions on landing pages, aiding in detailed performance analysis.
3. Pop-ups and Sticky Bars:
- Unbounce: Includes advanced customizable pop-ups and sticky bars with features like exit intent, enhancing user engagement strategies.
- Instapage: Offers basic pop-up functionalities without the advanced customization options found in Unbounce.
4. AI and Optimization Features:
- Unbounce: Utilizes AI-powered tools such as Smart Traffic, which automatically directs visitors to the most relevant landing page variant, potentially increasing conversions by over 30%.
- Instapage: Focuses on personalization and scalability, with features like AdMap® for visualizing ad campaigns and connecting ads to relevant post-click landing pages.
5. Templates and Design:
- Unbounce: Offers over 100 templates, providing a solid foundation for various industries and campaign types.
- Instapage: Boasts a larger library with over 500 templates, catering to a wide range of design preferences and marketing objectives.
In summary, Unbounce is well-suited for users seeking extensive customization, advanced pop-up features, and AI-driven optimization at a more affordable price point.
Instapage, on the other hand, appeals to those prioritizing user-friendly interfaces, advanced analytics like heatmaps, and a broader selection of templates, albeit at a higher cost.
How Do The Landing Page Builders Compare?
Unbounce
Unbounce’s page builder is highly versatile, allowing you to easily add text, buttons, images, videos, and forms. Select an element from the left sidebar and drag it onto the page. Every element you add to the page can be customized in the properties tab located in the right sidebar.
You can add links, change font size, text color, image resolution, and much more. You can also drag elements to any part of the page without being restricted to pre-determined grids and patterns.
In the right sidebar, you have a page properties tab that allows you to optimize your landing page for search engine visibility. For example, you can hide the page from search engines or add an SEO title and metadata to rank it higher on SERPs.
You can also easily switch between desktop and mobile views and make changes directly to the mobile version to ensure that your landing pages are well-optimized across all devices.
Instapage
Instapage’s drag-and-drop page builder interface is powerful and easy to use, whether starting with a blank canvas or modifying one of their many templates.
Instapage’s editor, like Unbounce’s own editor, is Pixel Perfect (i.e., you can move elements around to any part of the page without worrying about predefined grids and boundaries).
But from our time using Instapage, we realized it offers more precision editing capabilities when compared to Unbounce’s editor. Thanks to their alignment and grouping features.
This means you can group together elements, resize them, and place them anywhere on the page without worrying about altering the aspect ratio.
As you drag your elements around, Instapage will provide guidelines to help you space and align everything correctly.
Pricing
Unbounce
1. Build: Priced at $74 per month, this plan includes unlimited landing pages, pop-ups, and sticky bars, with support for up to 20,000 unique visitors and one domain.
2. Experiment: At $112 per month, this plan offers all features of the Build plan, plus unlimited A/B testing, advanced reporting, and support for up to 30,000 unique visitors and two domains.
3. Optimize: For $187 per month, this plan includes all Experiment features, along with AI optimization tools, visitor behavior insights, and accommodates up to 50,000 unique visitors and three domains.
4. Concierge: Starting at $649 per month, this plan provides all Optimize features, dedicated customer success management, and is designed for businesses with higher traffic and conversion needs, supporting over 100,000 unique visitors and five or more domains.
Unbounce offers a 14-day free trial for new users to explore its features.
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Instapage
1. Create Plan – $79 per month / 15,000 unique monthly visitors
This plan includes a drag-and-drop builder, reusable page blocks, real-time visual collaboration, triggered popups, sticky bars, AI content, mobile responsiveness, and unlimited conversions.
It is ideal for users looking to build on-brand, pixel-perfect, responsive pages without needing a developer.
2. Optimize Plan – $159 per month/30,000 unique monthly visitors
Includes all the features of the Create Plan plus additional tools like server-side A/B testing, hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms, and dynamic text replacement.
It is recommended for those who focus on optimizing conversions through experimentation and lead generation.
3. Convert Plan – Custom Pricing/Custom number of unique monthly visitors
Includes Optimize Plan features, enterprise-ready options like Global Blocks, heatmaps, audit logs, direct lead bypass, and access to customer success management (CSM) and professional services.
Designed for users needing extensive scalability and advanced features to maximize landing page production and conversions.
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So, both Instapage and Unbounce offer robust plans catering to different levels of need. Instapage focuses on scalability and advanced features suitable for larger teams and enterprises, while Unbounce provides flexible, detailed optimization tools and pricing options for various business sizes.
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The Final Verdict
Unbounce is often considered a better option than Instapage for creating high-converting landing pages due to its user-friendly interface, robust A/B testing features, and more affordable pricing.
Unbounce offers advanced targeting options, smart traffic optimization, and integrates seamlessly with a variety of marketing tools. Its drag-and-drop builder is intuitive, allowing users to quickly create optimized landing pages.
Overall, Unbounce provides greater flexibility, better performance analytics, and cost-efficiency for businesses focused on lead generation and conversion optimization.
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FAQ’s
Can I use custom code on both platforms?
Yes, both Unbounce and Instapage allow you to add custom HTML, CSS, and JavaScript, giving you the flexibility to fully customize your landing pages.
Which platform is better for integrations?
Both platforms support a wide range of integrations with tools like Google Analytics, CRMs, and email marketing platforms. However, Unbounce offers a broader range of native integrations and more robust options for automation.
Which platform is better for personalization?
Instapage excels in personalized experiences with its dynamic text replacement and advanced targeting options. This makes it more suitable for personalized landing pages tailored to specific audience segments.
Which has better customer support?
Both platforms offer solid customer support, including live chat and email support. However, Instapage is often praised for its more comprehensive help resources and training materials.
Which is more affordable?
Pricing can vary depending on your needs. Unbounce offers a more affordable entry-level plan, but Instapage is generally considered a higher-tier product with more expensive pricing based on its advanced features.